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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is designed for professionals who want to demonstrate their understanding of how to integrate Salesforce Marketing Cloud with other Salesforce products. MCC-201 exam focuses on the basics of Marketing Cloud Connect, which is a powerful tool that allows users to connect Marketing Cloud with Sales Cloud, Service Cloud, and Community Cloud. Passing MCC-201 Exam is a great way to showcase your expertise in Marketing Cloud Connect and improve your job prospects in the Salesforce ecosystem.
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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is an essential certification for professionals working with Salesforce Marketing Cloud. MCC-201 exam validates the candidate's knowledge and skills in integrating and managing Marketing Cloud Connect, making them valuable assets to organizations that use Salesforce. Passing the certification exam demonstrates the candidate's proficiency in Marketing Cloud Connect, giving them a competitive edge in the job market.
Salesforce Marketing Cloud Connect Essentials Sample Questions (Q25-Q30):
NEW QUESTION # 25
A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > SQL Query > Measures > Send Email
- B. File Transfer > Data Extract > Filters > Send Email
- C. File Transfer > Import File > SQL Query > Send Email
- D. File Transfer > Import File > Measures > Send Email
Answer: C
NEW QUESTION # 26
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 27
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A. Contact Evaluation > Evaluate new records only
- B. Journey settings > No re-entry
- C. Journey Settings > Use email attribute from Contacts
- D. Contact Evaluate > Evaluate all records
Answer: D
Explanation:
To process the correct subscribers who are added to a data extension via API for a monthly payment reminder journey, Northern Trail Outfitters should use Contact Evaluation > Evaluate new records only. Contact Evaluation is a setting that defines how contacts are evaluated for entry into a journey based on their entry source. Evaluate new records only is an option that allows only new records that are added to the entry source after the journey is activated to enter the journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_evaluation.htm&type=5
NEW QUESTION # 28
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- B. Replace the current data extension with a new data extension configured with a Retention Period.
- C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Answer: B,D
Explanation:
To utilize a Retention Policy for a data extension that stores web behavior data, two methods are possible. One is to delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder. This will allow the data extension to keep only the data from the previous twelve months and delete any older data automatically. The other method is to replace the current data extension with a new data extension configured with a Retention Period. This will create a new data extension with the same fields and settings as the old one, but with a Retention Period enabled. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_retention_policies.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_new_data_extension_from_an_existing_data_extension.htm&type=5
NEW QUESTION # 29
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Tracking Extracts
- B. Scheduled Reports
- C. Data views
- D. Send Logs
Answer: B
NEW QUESTION # 30
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